Branch Merchandise Sale Now On!

To celebrate 40 years of the Carlisle United Supporters' Club London Branch we have produced a unique line of high quality merchandise. With a wide variety of choice the offerings are split into two collections - the Promotion Collection and the Anniversary Collection. Each collection is available individually or as a bundle, or for the ultimate celebration of all things London Branch try the Celebratory Bundle, a fusion of both of our Promotion and Anniversary collections!

Carlisle United Supporters Groups

CUSG Pin Badge

The Carlisle United Supporters Groups, an umbrella organisation bringing together all of Carlisle United's supporter groups including the London Branch, launched their pin badge at the York City game on 23rd January. Available in either blue or white, £1 from the first 500 sales will be donated to the Cumbria Flood Appeal with the other £1 going to support the work of CUSG. Find out more on the official Carlisle United website.

  • Celebratory - Bundle
    £2.00 (plus £1 p&p to UK)

  • Promotion Collection


    With over 400 sold and over £1000 already raised for Carlisle United the #shanklyshirt is the must have item for any blues fan. Adorned with an image of Shankly himself as well as that infamous quote regarding United's promotion to Division One in May 1974 this is the ultimate celebration of what is truly the "greatest feat in the history of the game". Have you got yours yet?

  • 73/74 Bill Shankly T-Shirt
    £8.00 (plus £2 p&p to UK)

    Shankly Mug

    You've got the shirt, now get the mug. Following on from the phenomenal response to the #shanklyshirt you can now enjoy this iconic design whenever you put the kettle on. Will you keep yours at work to let you colleagues know you support the Club that achieved the "greatest feat in the history of the game", at home to enjoy before heading down to Brunton Park, or somewhere completely different, the choice is yours! The reverse of the mug shows the final 73/74 Football League Division Two table with United in third and promoted to Division One.

  • Promotion - Shankly Mug

    £5.00 (plus £4 p&p to UK)

    Promotion Bundle

    Save money whilst celebrating the "greatest feat in the history of the game" in style by purchasing both the #shanklyshirt and Shankly Mug together for less than it would cost to purchase each individually.

  • Promotion - Bundle
    £12.00 (plus £4 p&p to UK)

  • Anniversary Collection

    Anniversary Polo Shirt

    Celebrate the 40th anniversary of the London Branch with this high quality polo shirt. This 100% cotton Fruit of the Loom Premium polo shirt features the Branch anniversary roundel embroidered in white stitching on the upper left chest whilst the ruby red shirt is perfect for 40th anniversaries!

  • Anniversary - Polo Shirt
    Was £15.00 Now £5.00 (plus £2 p&p to UK)

    Anniversary Cap

    The perfect addition to any traveling fans' collection, especially for those away ends looking directly into the sun, this cap is both functional and stylish featuring the Branch's anniversary roundel embroidered in white and red on a high quality five-panel royal blue cap. (Please note that actual cap may differ in colour slightly from that shown in picture).

  • Anniversary - Cap

    Was £10.00 Now £3.00 (plus £2 p&p to UK)

    Anniversary Mug

    On 24th August 1974 a small club called Carlisle United sat on top of English football after recording three wins from three in their opening three Division One fixtures. Celebrate that one time when Carlisle United were officially the best team in England with this anniversary mug, which features the Branch's anniversary roundel on the reverse.

  • Anniversary - Mug

    Was £5.00 Now £3.00 (plus £4 p&p to UK)

    Anniversary Tankard

    Perfect for a pint after a successful day following the blues, this 500ml glass tankard comes engraved with the Branch's anniversary roundel. Please note that we are accepting pre-orders for this item online but are **only offering collection in person** due to the weight and fragile nature of this product.

  • Anniversary - Tankard

    Was £20.00 Now £10.00
    (pre-order for collection only)

    Anniversary Bundle

    Can't get enough of the London Branch's 40th Anniversary? Save money with this bundle which brings together the Anniversary Collection polo shirt, cap and mug.

  • Anniversary - Bundle
    Was £27.00 Now £10.00 (plus £5 p&p to UK)

  • Celebratory Collection

    Celebratory Bundle

    Want to truly celebrate in style? Combine the Promotion and Anniversary bundles in this Celebratory bundle to receive a #shanklyshirt, anniversary polo shirt, anniversary cap and both designs of mug whilst saving money on buying items both individually and as smaller bundles.

  • Celebratory - Bundle
    Was £35.00 Now £22.00 (plus £6 p&p to UK)

  • Branch Collection

    Pin Badge

    Show your support for the London Branch whatever you're wearing with this high quality pin badge.

  • London Branch Pin Badge

    £2.00 (p&p free with other orders)

    Frustrated Blue - David Ross

    Branch member David Ross sings the blues with his debut album Frustrated Blue. David's story is made all the more remarkable by the fact that he is blind from birth but he regularly makes the trek from his home in Scotland to support the blues both home and away, and when it came to realising his life's ambition of recording his own album there was no other way to name it than with reference to his beloved blues.

  • Anniversary - Tankard

    £8.00 (plus £2 p&p to UK)

  • If you are located abroad and would like to place an order then please email us for a postage quote.

    We will aim to despatch your order as soon as possible, however, please do allow up to 28 days for delivery. If you have any queries please email